We are an online media agency specializing in social media strategy and management. Whether you’re looking for a trusted agency to build a thriving social community or help customizing a social media roadmap to run the show on your own – sōsh is the partner for you. In addition, we offer comprehensive event planning and promotion services to showcase your business offline, too.
Why sōsh? The best way to create a strong brand on social media is to make your business engaging and relatable. At sōsh, we strive to create profound, personal relationships by humanizing our clients. We’re constantly learning and pushing the boundaries of social as you know it. And we have a lot of fun doing it.
By Michelle D’Attilio
According to a recent eMarketer report, 2014 is the year of social acceptance with almost 90% of US marketers active on social media. The word “acceptance” is very important – we’ve been saying you-rah-social! for quite some time – and the transformation from us selling social to every business understanding its power is a big milestone in our books.
Businesses are increasing their social budgets in 2014 – and for good reason:
1. Customer service is now social. According to this study, 42% of people who contact a business through Twitter expect a response within 60 minutes and a third expect a response in just 30 minutes. Businesses have to increase their manpower behind social simply to keep up with this trend and keep their customers happy.
2. Social ROI is getting a heck of a lot easier to calculate. As 2013 comes to a close, most businesses still aren’t sure how to measure social ROI, and having any kind of plan in place is a stretch. Fortunately for those who are not yet tracking their social return, traditional measurements like revenue per customer are falling by the wayside. What you should be tracking are those aspects of social media that strengthen your brand name and ultimately earn you money in the long run: reach, engagement and sentiment. Now all it takes is a time investment, a tool or two and a smart social plan (or agency) to measure your ROI.
3. Social advertising is more powerful than ever. Advertising campaigns on social media really gained some steam this year due to increased targeting capabilities – and it’s only getting better. On LinkedIn, you can advertise to a specific person. On Facebook, marketers can drill down to very specific audiences to make sure every impression is consumed by someone that counts. And the best part is, social targeting is fueled by user-provided data, which takes the guessing out of directing ads as long as you know your audience.
4. Everyone else is doing it. Marketers have to play in the space where their audience is – and a majority of the population uses some form of social media. Consider these October 2013 statistics:
What does all of this mean for sōsh?
At sōsh, we’re proud of our reputation as an agency that tailors powerful social media plans to each and every client. And if you’ve ever poked around our website, you know we call ourselves students – not experts – because we’re learning about new social media trends every single day that help refine our social strategy.
Keeping with this theme, we’ve laid out a few goals for 2014:
Is your business placing an increased emphasis on social media in 2014? Leave me a note below with your social goals, and as always, contact us if you have any questions or are interested in learning more about sōsh.
Goal: The heart of sōsh’s partnership with Johnsonville is about their fans. We use social media to recognize and appreciate their loyal fans and strengthen their relationship with our Johnsonville’s brand. One way we achieve this is by connecting Johnsonville’s social fans with a Big Taste Grill VIP experience when the World’s Largest Grill rolls… Read More
The Milwaukee Journal Sentinel stopped by to chat with our fearless leaders. Check out the Q&A and meet Michelle and Jeanette. Photo by: Michael Sears More than a decade ago, Michelle D’Attilio and Jeanette Pham started a website development business from their homes. In early 2009, they joined Twitter to explore whether social media could help… Read More