Big Influencer Marketing Impact on Small Business Campaign

Setting up the Print Queue

The pandemic negatively impacted small businesses across the nation, and AlphaGraphics wanted to help. Small businesses are well known for being the backbone of our country—and are the embodiment of living the American dream. AlphaGraphics looked at this as an opportunity to give back to the individuals in the community and help bring their businesses back to life. So, sōsh helped!

AlphaGraphics sought out two marketing agencies to help them accomplish their goal of giving away three $25,000 business makeovers. Sōsh and AOR partnered together to create a campaign that leveraged influencer marketing to help spread the word about the contest. The goal was to reach a high volume of small businesses to drive contest engagement.

The sōsh team worked to research, vet, and contract 5 unique influencers who would generate 7 million impressions.

Large-format Strategy

Spoiler: The campaign generated 7 million impressions from influencers alone. The sōsh team had worked to research, vet, and contract 5 unique influencers. We used software, deep-dived personal platforms, and did extensive research to find individuals who covered a broad spectrum of audiences.

The contest received 400+ submissions with over 160 unique businesses entering the contest. These businesses included restaurants, mom-and-pop shops, and K9 training facilities—the whole gambit. 51 million impressions were generated through organic and promoted content over the span of 4 weeks. It received 74,642 clicks and about 83,000 website sessions through paid content.