American Kitchen

Ambassadors - Not Just a Flash in the Pan

Mise en Place

For generations, American Kitchen has brought people into their kitchen to share meals and make memories. As a multi-generational, family-owned manufacturer they are proud of their family roots that began over 100 years ago when they opened their Regal Ware cookware factory in West Bend, Wisconsin. Their cookware comes straight from their family to yours. Every piece they create is handcrafted and inspected so your cookware will stand the test of time.

The sōsh team worked to research, vet, and contract unique influencers that would build brand awareness through impressions and highlight how diverse and multigenerational the brand is. We partnered with American Kitchen’s team to do the heavy lifting for the strategy. Once the ambassadors were identified, we would initiate the handoff.

The Pièce de Résistance

The process consisted of using special software specifically to identify influencers and ambassadors by honing into specific criteria. After months of research, vetting, and interviews, we found five individuals who met the criteria and needs of the campaign. We worked with American Kitchen’s team to develop the details of each individual's contract and tailor the strategy to each ambassador to fit like the perfect chef’s jacket.

The secret to good food…and good marketing…

  • Ambassador marketing created a 37% higher retention rate than regular paid ads.
  • For every $1 spent on ambassador marketing, there is a $5.20 ROAS