Developing a Brand Identity that Dazzles Customers

Catching the Eye

Sōsh was the creative connoisseur behind both the brand identity and social media marketing efforts of jewelry company Aurifame, Inc. From logo creation and mission/vision inception to social media marketing strategy and execution, sōsh developed a complete brand look that delivers a luxury brand feel that’s accessible.

Sōsh carefully crafted a brand concept from a diamond in the rough—raising brand awareness and desire for the final polished luxury jewelry brand.

The Finishing Accessories

At sōsh, we believe brands are like people; their whole look and vibe needs to be considered—from the shoes all the way up to the hair accessories. Without an intriguing mission statement and logo, the entire brand identity will look a hot mess. We worked extensively with the team at Aurifame to develop the perfectly polished logo, color scheme, and brand positioning statements to kick off a social media launch campaign that turns heads in all the right ways.

Sparkling Stats

  • Surpassed 1,220,000 impressions
  • 87% of web traffic was driven from social media advertisements
  • The result was the creation of a complete brand identity with a timeless look.