Smells Like Social Strategy Success

The Essence

Helping new brands find their voice and share it with the world is one of our favorite things to do. Berceuse Parfum, a new high-end fragrance house, was searching for a partner to help sniff out and connect with its audience. We needed to formulate a marketing strategy for Berceuse with all the right notes to meet its audience where they were and captivate their senses.

Sōsh helped Berceuse spritz up a marketing strategy to connect with customers’ minds and noses.

Eau de Brand Awareness

We began the process by connecting with the ownership team, listening to their story, and familiarizing ourselves with Berceuse’s fragrances. From there, we carefully crafted the brand purpose, value proposition, and articulated brand tone of voice to set up the brand marketing strategy. We put together both a short-term and long-term strategy across different media channels.