Raising the Bar on Social Media Strategy and Ads

First Taste

The sōsh team created a new online brand for Bofanna, a frozen fruit bar company. Our goal for Bofanna was to attract customers by connecting with people currently aware of Bofanna and bringing them into the fold by using on and off-page ads strategically targeted to build brand awareness.

Sosh blended up a refreshing online rebrand for Bofanna to increase brand awareness and drive in-store sales.

Refreshing Strategy

We believe a clear and defined strategy is imperative to success. We worked with Bofanna to develop a complete brand identity and targeted consumer profiles. Their fresh new brand voice and brand design rolled out in the social media and online advertising strategy we curated for Facebook and Instagram. Daily community management helped us reach and engage consumers about the product, and monthly analytic reports helped us gauge where we're at and if we needed to pivot our approach.