Brass Light Gallery

Enlightening Content Marketing for a Luxury Brand

Switching it On

Sōsh teamed up with Brass Light Gallery to expand brand awareness and boost their online presence. Prior to engaging sōsh, people tended to hear about Brass Light through word-of-mouth. However, as a luxury brand, the brand recognized they needed to better hone in on specific target customers while expanding national reach to grow business. We worked to educate, engage, and build trust with customers by providing value through thoughtful content marketing.

Sales lit up! Brass Light Gallery’s order placement increased by 18.5%.

Bright Solutions

Sōsh worked with Brass Light Gallery to create a robust content marketing strategy that included website design and educational blog post development paired with email marketing and social media campaigns. The goal was to help establish Brass Light Gallery as an industry leader in luxury lighting by providing valuable content for their customer base while differentiating them from competitors—convincing potential customers that Brass Light Gallery fixtures are worth the investment.

Glowing Results

  • Through our social marketing strategy, sōsh helped Brass Light Gallery get 27.65 million social impressions.
  • We also drove a 209% growth in website sessions with thoughtful content marketing.
  • Their sales lit up, too! Brass Light Gallery’s order placement increased by 18.5%.