Briggs & Stratton

Social Media Strategy, Community Management, Targeted Social Media Advertising

Attention: Gearheads. Come revel in all that is small engines. Our skilled sōsh team is proud to have engaged with small engine owners by providing useful tricks of the trade to ensure complete lawn domination for years to come. Your parents grew up with them, your Dad taught you how to use them, but now there is a new generation of users. Like a well-oiled engine, our skilled team handled everything from technical support questions to social ads and posts, as well as the very important job of building brand loyalists.  And, yes, there are a lot of people out there who are more than passionate about small engines!

Our skillful team assembled a band of passionate Brand Influencers and wowed them with #engineporn.

Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment. Under the watchful eye of the sōsh team, the online persona focused on the good Briggs & Stratton delivers to their community by giving back to the cities in which they live and work.

Grease Marks

  • Briggs & Stratton products are sold in over 100 countries
  • Increased organic engagement by 250%
  • Loyal online community helps one another with tech problems and restorations
  • Developed lightweight aluminum engines in 1953