Briggs & Stratton

Social Media Strategy, Community Management, Targeted Social Media Advertising

Attention: Gearheads. Come revel in all that is small engines. Our skilled sōsh team is proud to have managed an online community of enthusiastic small engine owners by providing useful tricks of the trade to ensure complete lawn domination for years to come. Your parents grew up with them, your Dad taught you how to use them, but now there is a new generation of users. Like a well-oiled engine, our skilled team handled extremely detailed technical support questions as well as the very important job of building brand loyalists. Our team assembled a band of passionate Brand Influencers and wowed them with #engineporn. And, yes, there are a lot of people out there who are more than passionate about small engines!

Our skillful team assembled a band of passionate Brand Influencers and wowed them with #engineporn.

Along with a strong focus on thought leadership and effectively managing an online community of Brand Loyalists and Influencers, highly targeted social media ads played a crucial part in the overall marketing strategy. Finding Briggs & Stratton loyalists on social and bringing them into the fold with a variety of brand awareness advertising was important in building and growing the Briggs & Stratton online community.

Grease Marks

  • Briggs & Stratton products are sold in over 100 countries
  • Increased organic engagement by 250%
  • Loyal online community helps one another with tech problems and restorations
  • Developed lightweight aluminum engines in 1953