Briggs & Stratton

Social Media Strategy with Elbow Grease

Starting the Engines

Our skilled sōsh crew is proud to have managed an online community of enthusiastic small engine owners for Briggs & Stratton. Like a well-oiled engine, we handled detailed technical support questions and helped build brand loyalists. Our team assembled a band of passionate brand influencers and wowed the audience with small engines that pack a huge punch.

Sōsh helped build big brand loyalists for small engines.

Powering the Plan

Along with a strong focus on thought leadership and effectively managing an online community of brand loyalists and influencers, highly targeted social media ads played a crucial part in the overall marketing strategy. A key part of our strategy to build and grow the Briggs & Stratton online community was finding Briggs & Stratton loyalists on social and bringing them into the fold with a variety of brand awareness advertising methods.

Fact Pit Stop

  • Increased organic engagement by 250%
  • Loyal online community helps one another with tech problems and restorations
  • Briggs & Stratton products are sold in over 100 countries