Full-Stack Marketing with a Cherry on Top

Flavor Profile

A health-conscious ice cream brand approached sōsh because they wanted to reshape their existing brand. The ice cream company needed to form a whole new brand identity—one that aligned both with their corporate values and their target customer. As a new company, they also needed to find a way to get themselves established in the competitive freezer section. This relationship evolved to include full-stack marketing services to elevate the brand and help them connect with their target audience.

We’ve sprinkled in a little bit of everything in this ice cream brand’s strategy!

Scooping up Strategy

Sōsh worked to rebrand the ice cream company with a new name, “Buon! Per Te,” which means “good for you” in Italian. To stand out from other specialty ice cream brands, we designed sophisticated packaging with a black and Tiffany-blue color palette. Our team then built a streamlined website to inform and delight their customers.

We’ve sprinkled in a little bit of everything in this ice cream brand’s marketing strategy! Our team has rolled out a robust digital marketing strategy including social media advertising, community management, informative blog posts, and email marketing. Sōsh also helped plan and execute in-store marketing including tasting events and coupon promotions. We helped scoop up brand awareness by supporting the brand’s participation in an ice cream festival, the Scooper Bowl. Additionally, we coordinated and managed radio endorsements for Buon! Per Te. This included setting up live and scripted radio spots from a local radio personality, along with posts on her social media pages.