Burke Candy

A Super Sweet Social Media Ad Strategy

Whipping up Social Ads

Burke Candy & Ingredients is Milwaukee’s best-kept secret for delicious handmade candy. Until now, of course. Burke is a family-owned and run local candy company that’s been around for over 30 years. They partnered with us at sōsh to refresh their messaging, generate more brand awareness, and indulge a new crowd of Burke enthusiasts.

We worked with Burke Candy to create a recipe for social ads that connect with customers’ sweet tooths.

Indulging Local Customers

After the mandatory step of sampling their products (YUM!) and discussing Burke’s goals, we set to work. Our team visited Burke on-site to do product photoshoots and…more taste-testing. We formed two ad campaign strategies: a brand awareness campaign, and an Easter candy campaign. Through engaging messaging and product photos you can almost taste, we formed pretty sweet social and digital ads that have resonated with local customers.

Devour These Details

  • Year over year sales were up by 59%
  • Year over year total orders were up 41%
  • $3.24 average CPM across all ads
  • $0.29 average CPC across all ads