Churning Up Brand Awareness in Los Angeles

Serving Sunshine by the Scoop

Capri Gelato & Coffee Bar brings authentic Italian flavor to the California coast. Sōsh helped them make sure the locals (and tourists) knew it.

We created and executed a digital marketing strategy designed to drive in-store traffic for Capri’s Hermosa Beach and Marina del Rey locations. The campaign combined Google, Meta, and TikTok ads with a video-first content approach that highlighted the brand’s handcrafted gelato, rich espresso, and everyday indulgence.
By using geo-targeted ads, smart keyword strategy, and scroll-stopping creative, we spread brand awareness…and gelato cravings.

The right mix of creativity and strategy can turn impressions into foot traffic, and cones into conversions.

A Sweet Return

Over 8 million impressions later, the Capri campaigns had locals and visitors alike searching for “Capri Gelato” more than ever—up 29.2% year-over-year. Website traffic increased 27.6%, Google clicks cost just $0.45, and Meta ads achieved an average CPM of $1.95 with a CPC of $1.06.

From cool ads to cold treats, Capri’s digital story became a flavor everyone wanted to try.