Ferris

Social Media Strategy, Community Management

Ferris fanatics in full force. Ferris users know the key for a smooth day at work (or home) is a durable, ergonomically designed lawn dominator. They pride themselves on showcasing their perfectly-even diagonal green lawn stripes on social with other Ferris Fanatics. Using social media, sosh cultivated a large community of brand enthusiasts on social who were so green with envy when they saw other enthusiasts’ posts that they couldn’t wait to share their own.  This community's grass stains are a badge of honor and they are more than happy to share them with the world. In addition to traditional social strategy sōsh's work has spread to integrated campaigns, experiential marketing, and contest app development.

sōsh's work has spread to integrated campaigns, experiential marketing, and contest app development.

Cultivating and sharing reviews was an important part of the reputation management and marketing strategy for the Ferris Team. In order to gather reputable and reliable reviews, our team focused on getting to know the online community and encourage them to share their honest thoughts about their Ferris mowers. After gathering reviews we created an integrated campaign with unique graphics and targeted social advertising to spread the word of these 5-star thoughts.

Cutting Details

  • First multi-patented suspension system for the riding lawn mower
  • Created comprehensive marketing plan
  • Surprise & Delight initiative strengthened brand loyalty by 100%