Sosh worked with Firefly Real Estate on a short-term social campaign to increase brand awareness, followed by increasing website traffic to coincide with offline marketing efforts and industry trends. Sōsh utilized newly developed audience personas and targeting tactics to bring online brand awareness to a larger audience within the Wauwatosa, Wisconsin, demographic before implementing the website traffic strategy.
Sōsh developed an online strategy to bring the "For Sale" and "Sold" signs from the front yard to social media.
Phase two of the short-term social campaign was to piggy-back of the brand awareness campaign and take that momentum to the Firefly website with the end goal of increasing website traffic year-over-year.
Listing the Facts
- Increased web traffic from social by 60% YOY during length of campaign
- Increased organic reach 87%
- Increased organic impressions 82%