Foundation Fighting Blindness

Social Media Strategy, Social Media Advertising, Community Management

#HowEyeSeeIt. Foundation Fighting Blindness (FFB) is the world's leading charity for advancing research around retinal degenerative diseases (RDD). FFB, sōsh and other creative agencies launched the #HowEyeSeeIt campaign in 2016.

This multi-faceted digital campaign sought to increase awareness about RDD and raise crucial funds.

These essential funds aid in the development of highly promising genetic, pharmaceutical, cell-based, and nutritional therapies for vision loss. Over the last 45 years, more than $700 million has been raised by Foundation Fighting Blindness, and has been invested in research and education.

Insightful Details

  • FFB funds over 134 research studies
  • FFB has raised nearly $700 million over the last 43 years
  • Foundation has 50 volunteer-led chapters across the US
  • #HowEyeSeeIt campaign raised over $120,000