Foundation Fighting Blindness

Joining the Fight through Digital Fundraising

Setting the Foundation

Foundation Fighting Blindness (FFB) is the world's leading charity for advancing research around retinal degenerative diseases (RDD). They wanted help generating brand awareness to continue their fight. Sōsh helped FFB launch the foundation’s first-ever digital campaign, #HowEyeSeeIt, in 2016.

This multi-faceted digital campaign sought to increase awareness about RDD and raise crucial funds.

Working with the Heavyweights

The #HowEyeSeeIt campaign utilized strategic social media advertising coupled with influencer marketing to increase brand awareness across the nation. Sōsh developed a carefully timed and thoroughly planned launch strategy. This required FFB website redesign and a day-long, all-hands-on-deck style launch across multiple social platforms, news outlets, digital publications, and influencer-generated videos. This one-of-a-kind digital campaign paved the way for the Foundation Fighting Blindness to develop smaller and more frequent digital campaigns each year.

Facts with a Punch

  • The #HowEyeSeeIt campaign raised over $120,000.
  • This was the foundation’s first digital campaign.
  • Foundation Fighting Blindness funds over 134 research studies.