GE Generator Systems

Social Media Advertising Strategy with Electrifying Results

Powering up a Plan

General Electric (GE) Generator Systems needed help zapping life into marketing for one of their products: standby home generator systems. The idea of needing a backup source of energy for one’s home tends to induce images of disaster—and feelings of panic. From online social strategy to social management training, we were able to inform consumers about the benefits of home generator systems from a place of practicality.

Armed with branded content, our team of social experts gave new appeal to a luxury household item.

Generating Results

Working with a product that is very specific to climate zones throughout the country requires a strategy that can be changed, updated, and stopped depending on weather patterns in General Electric's key markets. Taking our key learnings from a variety of social media advertising tactics we made informed decisions to train the GE team on best practices for rolling out the initial marketing campaign. Key messaging included encouraging people to #PowerThrough the storm with GE.

Energizing Facts

  • Powered by Briggs & Stratton
  • Increased engagement by 2000% with minimal spend
  • Organically grew Facebook community by 65% in one year
  • Smarter and more powerful generators for less cost