Generator Systems

Social Media Strategy, Social Media Advertising, Community Management

Flashlights are for amateurs, generators are for enthusiasts. A leader in energy innovation, General Electric, (GE) delivers the same precision in standby home generator systems. Dedicated to providing your family with the most reliable source of energy to help you #PowerThrough the storm.

Our team of social experts armed with branded content gave new life to a commonplace, luxury household item.

From online Social Strategy to Social Management Training we were able to inform consumers in an informative, not an apocalyptic, manner. Working with a product that is very specific to climate zones throughout the country requires a strategy that can be changed, updated, and stopped dependant on weather in General Electrics key markets.  Taking our key learnings from a variety of social media advertising tactics we were able to make informed decisions to train the GE team on best practices about our initial campaign.

Electrifying Facts

  • Powered by Briggs & Stratton
  • Increased engagement by 2000% with minimal spend
  • Organically grew Facebook community by 65% in one year
  • Smarter and more powerful generators for less cost