Great Midwest Bank

Digital marketing, traditional advertising, integrated campaign development & design, TV campaign development & execution

Simply Local and Simply Giving. Sōsh is the creative catalyst behind both traditional advertising and digital marketing efforts of Wisconsin’s leading mortgage bank. Billboard posters, radio spots and endorsements, website redesign and optimization, YouTube ads, social media marketing on Facebook and Twitter, cross-channel campaign development and design, and paid digital advertising are just a few of the ways we support Great Midwest Bank both online and offline as they provide common sense lending in the greater Milwaukee, greater Madison, and Chilton areas.

Promoting common sense lending and local charitable organizations with traditional and digital marketing.

Sōsh developed the charitable initiative Simply Giving in order to provide a branded platform for Great Midwest Bank to volunteer, educate, and donate in local communities. This included initial brand design and voice, and now includes proactive scouting for new charitable opportunities and helping spread the message of Simply Giving back to our communities across Great Midwest Bank platforms.

Fund Details

  • Exceeded 2 million social media impressions in 2017, 32% above calculated goal
  • New charitable initiative for organized community involvement
  • Significant brand awareness with estimated ad recall lift of 35,920 in Q1 2018