Depositing a Multifaceted Marketing Strategy

Opening the Account

Sōsh has been the creative catalyst behind both traditional advertising and digital marketing efforts of Great Midwest Bank (GMB) for several years. We’ve supported GMB both online and offline as they provide common-sense lending in the greater Milwaukee, Madison, and Chilton areas.

Sōsh has helped promote common-sense lending and local charitable organizations with traditional and digital marketing.

Making Cents of Our Strategies

To reach GMB’s audience we’ve taken both old-school and modern marketing approaches. Our work for GMB has included executing billboards, radio highlights, and scripted spots, TV and OTT commercials, website redesign and optimization, industry-specific blogs, social media marketing, cross-channel campaign development/design, and paid digital advertising…just to name a few!

Sōsh also developed the charitable initiative Simply Giving to provide a branded platform for Great Midwest Bank to volunteer, educate, and donate in local communities. This included initial brand design and voice, and more recently involved proactive scouting for new charitable partnership opportunities. Through the years we’ve helped build GMB’s reputation as a trusted local financial institution that gives back to the community—sharing that message across Great Midwest Bank’s platforms and other channels.