Life is Beautiful

Amping up an Event with Beautiful Social Media Strategy

Gathering the Glow Sticks

More than just another music festival, Life is Beautiful is a movement that inspires. The festival hosts a wide genre of musical performers, culinary demonstrations, artwork, and notable speakers. For this project, sōsh worked to use the brand’s social media to deliver the spirit of the festival to those who couldn’t attend the three-day event. One challenge to overcome was to bring this immersive festival’s vibes into the online world for fans to enjoy year-long. A major goal was to build an ethos where right after the festival ends, the countdown to next year’s would began.

We got the party started—and kept it going so it would carry on until next year’s festival.

Get this Party Started

Sōsh built a team of loyal festival lovers and influencers online. From branded content to on-site activations, sōsh brought the excitement of a live music festival to social media. Sōsh’s social strategy allowed users to relive the energetic Life is Beautiful festival from the comfort of their homes and get ready for the next year. In addition to overseeing events day-to-day, our ace team consulted on high-level partnerships.

Acoustic Notes

  • Supports local charities, programs, initiatives, and live events throughout the year
  • On-site, live-streamed interactive launch event with Zappos & graffiti artist
  • Features artwork from local and International artists throughout the festival