Life is Beautiful

Social Media Strategy, On-site Activations, Content Creation

Conquer your fears and chase your dreams. From branded content to on-site activations sōsh brought the excitement of a live music festival to social. No need to wait for that lost weekend, our social strategy let users relive the energetic Life is Beautiful festival from the comfort of their homes. In addition to overseeing things day-to-day our ace team consulted on high-level partnerships.

Sōsh built a team, no, an extended family, of loyal festival lovers and influencers online.

Life is Beautiful started in 2013, as a three-day annual music, culinary, art and learning festival that takes over 18-square blocks, in Downtown Las Vegas. More than just another music festival, Life Is Beautiful is a movement that inspires. The festival hosts a wide genre of musical performers, culinary demonstrations, artwork and notable speakers.

Acoustic Notes

  • Supports local charities, programs, initiatives, and live events throughout the year
  • On-site, live-streamed interactive launch event with Zappos & graffiti artist
  • Features artwork from local and International artists throughout the festival
  • Part of the Insomniac Events family