For more than 25 years, Mandel Group has taken pride in building and maintaining the highest quality apartment communities in the greater Milwaukee area with spacious designs, around-the-clock service, and luxury amenities to fit every lifestyle. Our team of experts reinvigorated the Mandel Group brand by creating a new brand identity for their social media presence on Facebook, Instagram, and Twitter, as well as for their website, that was more consistent with their high standards and focus on community.
Sosh took a Milwaukee icon and rebuilt its brand identity while maintaining the solid foundation that Mandel Group has developed for over 25 years.
The mission was to take a Milwaukee icon and rebuild its brand while maintaining the solid foundation that Mandel Group has developed for over 25 years. The sōsh team conceptualized, designed, and constructed the new mandelgroup.com to include a more intuitive user experience for current residents, potential residents, and potential employees. We carefully crafted the new site to enhance search engine visibility. As part of the social media and advertising strategy, brand awareness was crucial for announcing the website launch. Facebook and Instagram were both catalysts for introducing this new brand look and feel to residents and potential residents via strategic, highly-targeted social advertising.
- Increased organic reach 112%
- Increased organic impressions 76%
- Brand and website redesign