Medical College of Wisconsin

Social Media Strategy, Content Creation, Community Management

The next generation of health professionals. Better known as MCW, the Medical College of Wisconsin is a distinguished leader and innovator in education. MCW is the only private medical institution and the second-largest major research center in Wisconsin.

Sōsh’s social strategy, branded content, and daily community management helped maintain the reputation of the Medical School.

After an in-depth Discovery Session with MCW, it became known that consolidation of multiple department social accounts was key in order to create a cohesive content unit. A detailed strategy and content plan, along with multi-partner collaboration, allowed this transition to occur seamlessly.  Developing a comprehensive digital strategy and plan was step one in a multi-step process, just as important as an effective strategy is a smooth transition to the in-house team.

Healthful Details

  • Only private medical school in Wisconsin
  • Increased reach 240% year over year
  • MCW has more than 15,000 living alumni
  • Devised digital recruitment strategy