Medical College of Wisconsin

Social Media Strategy, Content Creation, Community Management

The next generation of health professionals. Better known as MCW, the Medical College of Wisconsin is a distinguished leader and innovator in education. MCW is the only private medical institution and the second-largest major research center in Wisconsin.

Sōsh’s social strategy, branded content, and daily community management helped maintain the reputation of the Medical School.

Multiple department social accounts were combined to form a cohesive content unit armed with a personalized, detailed strategy plan. High/mid-level coaching helped their in-house team be able to execute a seamless transition to meet their business goals.

Healthful Details

  • Only private medical school in Wisconsin
  • Increased reach 240% year over year
  • MCW has more than 15,000 living alumni
  • Devised digital recruitment strategy