Baking up a Brand Ambassador Program

Kneading Our Help

Pretzilla, a family-owned bakery in Milwaukee, WI, produces soft pretzel buns that offer a whole new world of culinary possibilities. They partnered with us to create a brand ambassador campaign that would grow the community around their brand.

With hyper-focused outreach and social media ads, we tapped niche groups looking for a quality product.

Rolling out the Pretzel Roll Strategy

Sōsh created a social media strategy that included finding and cultivating brand ambassadors, forming a highly targeted ad strategy, and developing an online persona to build and grow the community. This all-encompassing social strategy built a community around the love of a delicious, vegan, and nut-free product. Our designs and branded content helped make pretzel bun fans out of even the most skeptical bun connoisseurs.

Doughy Details

  • Increased community size 221% in 6 months
  • Built relationships with influential Instagram users and specialized Mom groups
  • Produced in a family-owned bakery from Milwaukee, WI