Pretzels bake their way into meal time. Our sōsh team helped cultivate a group of foodies who love Pretzilla. A strong social strategy built a community around the love of a delicious, vegan, and nut-free product. Our design and branded content made even the most skeptical bun enthusiast believers in the almighty pretzel bun.
With hyper focused outreach, we tapped niche groups looking for a quality product.
This family-owned bakery in Milwaukee, WI, craft bakes soft pretzel buns and snacks with the tasty mission of opening a whole new world of delicious to pretzel-lovers everywhere. These delicious treats are reminiscent of childhood sporting events, while paving new traditions in the bakery business.
- Produced in a family-owned bakery from Milwaukee, WI
- Built relationships with influential Instagram users and specialized Mom groups
- Made for adventurous, quirky, food-loving people
- Increased community size 221% in 6 months