Screamin Sicilian

Social Media Management—That’s Amore!

Preheating the Partnership

Screamin' Sicilian is carefully crafted frozen pizza with big flavors and lots of attitude. This brand asked sōsh for help in expertly shouting their message to reach new audiences. We got to work on a strategy that would connect new pizza enthusiasts with Screamin’ Sicilian.

With a data-driven social strategy, sōsh drove home the brand’s messaging—and new customers drove the pizza to their home freezers.

Delivering Pizza Strategy

We devised and executed community care and influencer development to turn Screamin’ Sicilian first-timers into loyal fans. Our team helped introduce a new audience to this pizza brand by creating clever content sprinkled with strategic social ads. We used a data-driven social strategy with all the right toppings to deliver this frozen pizza from the freezer section to customers’ homes.

Saucy Details

  • Exceeded reach goal by over 10 million in 2016
  • Grew the community by over 76k users in 11 months