Screamin Sicilian

Social Media Strategy, Social Media Advertising, Community Management

Frozen pizza with attitude. This carefully-crafted frozen pizza is taking over the frozen food aisle with big flavors and lots of attitude. Screamin' Sicilian is not your momma's pizza. The thick crust is smothered with a secret sauce and topped with a mountain of toppings. No sad cardboard thin pizzas here. This Wisconsin-based frozen pizza company is marking its territory as a pioneer of craft frozen pizza.

With data-driven social strategy, sōsh guided this big personality frozen pizza company through battle.

 Our community care and influencer development turned skeptics into loyal fans. Prudently clever content combined with strategic social ads introduced a new audience to the rambunctious frozen pizza.

Saucy Details

  • Exceeded 2016 reach goal by over 10 million
  • Each pizza is doused with secret-recipe sauce and ridiculous amounts of toppings
  • Grew the community by over 76k users in 11 months
  • A craft pizza company that gives a darn about quality