Social Impact Campaign and Brand Advocate Development—Cooked to Taste

Menu-Planning

Strauss is a leader in providing families with ethical beef, lamb, and veal options that are sustainably and humanely raised. While highly regarded within the restaurant industry and among their current customers, Strauss’ family-owned business aspired to a higher goal: educate consumers on the benefits of purchasing American-raised grass-fed, grass-finished beef over imported options. Sōsh signed on a sous chef to help accomplish that.

We turned up the heat on the brand’s marketing efforts, simmering together a blend of social media and email marketing with a pinch of blog curation—garnished with brand advocate development.

Service for 4.5 Million

Sōsh concocted a recipe for achieving Strauss’ goal. We turned up the heat on the brand’s marketing efforts, simmering together a blend of social media and email marketing with a pinch of blog curation—garnished with brand advocate development. The #1LBchallenge campaign mixed social media, email marketing, website design consulting, blog curation, and media outreach. The results were delicious. In the first year, the campaign had 4.5+ million impressions, and there were over 20,000 visits to the Strauss website.