Strauss Brands
Social Impact Campaign and Brand Advocate Development—Cooked to Taste
Menu-Planning
Strauss is a leader in providing families with ethical beef, lamb, and veal options that are sustainably and humanely raised. While highly regarded within the restaurant industry and among their current customers, Strauss’ family-owned business aspired to a higher goal: educate consumers on the benefits of purchasing American-raised grass-fed, grass-finished beef over imported options. Sōsh signed on a sous chef to help accomplish that.
We turned up the heat on the brand’s marketing efforts, simmering together a blend of social media and email marketing with a pinch of blog curation—garnished with brand advocate development.
Service for 4.5 Million
Sōsh concocted a recipe for achieving Strauss’ goal. We turned up the heat on the brand’s marketing efforts, simmering together a blend of social media and email marketing with a pinch of blog curation—garnished with brand advocate development. The #1LBchallenge campaign mixed social media, email marketing, website design consulting, blog curation, and media outreach. The results were delicious. In the first year, the campaign had 4.5+ million impressions, and there were over 20,000 visits to the Strauss website.
Sizzling Facts
- The first phase of the #1LBchallenge campaign garnered over 2 million impressions and almost 9,000 page views on 1LBchallenge.com over 6 weeks.
- The campaign exceeded 4.54 million social media impressions and drove over 20,600 visits to StraussBrands.com in the first year of working together.
- Over 56% of the page views driven from social media to StraussBrands.com that year landed on Strauss’ “Where to Buy” page.