A specialty hotel sought sōsh’s help to rebuild, rebrand, and reinvent itself. Sōsh worked to develop brand ambassador campaigns to generate new interest and understanding of the brand.
Ambassadors tried the hotel’s unique olive-finished wagyu beef tasting menu and shared their experiences on social media.
Ring for Assistance
Milwaukee’s Iron Horse Hotel sought to put itself back on the map and reconnect with its Midwest and hometown culture. They also recognized the importance of strengthening their hotel’s identity and communicating a clear message to their audience about what makes their experience unique.
Booking a Solution
Sōsh collaborated with The Iron Horse Hotel to develop a brand ambassador strategy to promote the hotel. Ambassadors were hosted at a special event where they tried the hotel’s unique olive-finished wagyu beef tasting menu and shared their experiences on social media. The sōsh team also helped promote public events held at The Iron Horse Hotel, including themes like Saturday Night Fever and the Kentucky Derby.
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