Harnessing Brand Ambassadors in the Hospitality World

Ring for Assistance

Milwaukee’s Iron Horse Hotel wanted to restart its engines. It sought to reconnect with its Midwest culture, strengthen its identity, and communicate a clear message about what makes its experience unique. Their team asked forsōsh’s help to rebuild, rebrand, and reinvent the brand. Sōsh worked to develop brand ambassador campaigns to generate new interest and understanding of the brand.

Ambassadors tried the hotel’s unique olive-finished wagyu beef tasting menu and shared their experiences on social media.

Booking a Solution

Sōsh collaborated with Iron Horse Hotel to roll out a brand ambassador strategy to promote the hotel. Ambassadors were hosted at a special event where they tried the hotel’s unique olive-finished Wagyu beef tasting menu and shared their experiences on social media. The sōsh team also helped promote public events held at the hotel, including themes like Saturday Night Fever and the Kentucky Derby.