Wells Building

Building a Monumental Social Media and Content Strategy

Historical Elegance Redesigned

Home to many different corporate and small businesses, the Wells Building was originally built in 1902 and is one of the earliest steel-frame high-rise buildings in Milwaukee. Purchased and undergoing remodeling by new owners in 2011, sōsh was called on to refresh their messaging. A key goal was to encourage new tenants to inhabit the space.

Social ads and content highlighted the lesser-known aspects of the building, bringing in tenants.

Sharing the Story of the 15-Story Landmark

Sōsh helped construct a strategic social strategy to share the building's history and renovations with the outside world. We developed a social strategy with a solid foundation, including social ads and content marketing to highlight unique features and technology updates of the Wells Building.

Towering Details

  • Expanded Reach by over 2000%
  • Brought new life to an old building’s marketing strategy
  • Wells reduced its building energy consumption by over 25%