Sōsh got its start in 1999—before social media even existed. Michelle D’Attilio saw opportunity in this new thing called the internet, and founded a website development company. It grew to become sōsh, and our services continued expanding to meet new digital and marketing needs.
Sōsh’s story has unfolded in tandem with the digital space’s evolution. From dial-up on desktops to 5G on smartphones, we have learned and grown significantly over 25 years. We continue to keep a pulse on how customers navigate the digital and physical world—and how the two intersect. Our team has witnessed and navigated constant changes in the marketing landscape. We believe it is critical to set sights on the eternal North Star: the customer!
We believe humans are wired for connection—and that when brands forget this, everything feels transactional, noisy, and disposable. Real growth doesn’t come from more clicks or louder messages; it comes from relationships built on trust, shared values, and genuine understanding. At sōsh, we do this work because connection changes things. It creates belonging. It builds loyalty that lasts. It allows brands and people to grow together in ways that feel meaningful, human, and sustainable. Everything we create—whether digital, experiential, or community-driven—starts with this beli
We help businesses make the customer the hero of the story by building real, lasting relationships—not just impressions or clicks. Our superpower is adaptability: knowing which moments, channels, and experiences actually bring people closer to your brand. Think of sōsh as your strategic sidekick. We help you send the right signal—online, offline, or somewhere in between—so your message shows up in the moments that matter most. Connection comes first; tactics follow.
In marketing mad scientist fashion, Michelle brought sōsh to life in 1999—navigating digital marketing infancy, the transition to smartphones, and now the robot takeover of AI (Kidding, kind of.) Never complacent and always embracing the weird, she’s been known to wear all black, hike all over Utah, and dream up all-new ideas—often all at the same time. Michelle connects the digital world to the real one through memorable, relationship-building experiences that turn online engagement into trust and community. A digital marketing expert and adventurer at heart, she strives to make the world a better place through connections.
It’s all about your brand and your customers. Our team will work with you to develop a marketing strategy that makes the most sense for your audience and their customer journey—all within your scope and budget. We refuse to sacrifice quality and authenticity for short-term gains. Sōsh focuses on meaningful, lasting solutions for your brand.
We have a podcast: Social Soup! Find Social Soup on Spotify and Apple Podcasts. We have tips and deep discussions about business, marketing, entrepreneurship, and life in general. Subscribe and share feedback with us!
Interested in our marketing services? Call, email, or message us on social media to set up a no-cost consultation with Michelle! Only 15 minutes of your time. Easy peasy. No obligation. Take advantage of it—we’ll share specific ideas for your brand!