In marketing mad scientist fashion, Michelle brought sōsh to life in 1999: navigating digital marketing infancy, the transition to smartphones, and now the robot takeover of artificial intelligence. (Mostly kidding on that last one…we think.) Never complacent and always embracing the weird, she’s been known to wear all black, hike all over Utah, and dream up all-new ideas—often all at the same time. Michelle is an adventurer at heart who strives to make the world a better place one social impact campaign at a time!