Sōsh: Brewmasters of Marketing Strategies

Buyer's Journey = Brewer's Journey

Spike Brewing Equipment is driven by a commitment to creativity and a mission to accompany brewers on the path to brewing excellence. That can be a tall pour—so they called sōsh for help. Not only did their president manage his rapidly growing business, but he also oversaw all of their social ads. He realized that if they were going to spend an average of $15K per month on social ads they needed expert advice on how to set them up. Sōsh conducted an audit and found several areas of opportunity to improve Spike’s ad strategy—so Spike hired sōsh to be a partner in social advertising strategy and execution.

Over the following six months we served a full-bodied strategy—meticulously detailed in a marketing calendar that guided the path.

Pouring up Results

Embarking on an exciting marketing journey with Spike Brewing, our collaborative efforts commenced with an insightful discovery session. The action items from the audit shaped our marketing approach. Over the following six months we served a full-bodied strategy—meticulously detailed in a marketing calendar that guided the path. We delved into product catalog segmentation, ensuring tailored content for diverse offerings.

Crafting ad creative and compelling copy, we estimated the need for 216-276 pieces of content, acknowledging the dynamic visual nature of the brand. We strategically executed quarterly advertising setups complemented by ongoing ad management and insightful analytics reporting. Together, we brewed marketing success with Spike!